"I've already been able to transfer everything I've learnt in my entrepreneurship classes to the real world. Recently, I had an opportunity to pitch my startup in China. When I was there, I discovered I only had 20 seconds to talk about my company on stage in front of hundreds of people. Luckily, I'd already learnt how to do this in my entrepreneurship subjects. In fact, every day in China I was able to link my experiences back to something I'd studied in those classes."

Dr Hormoz Ahmadi the the Discipline Leader in Marketing and Senior Lecturer in Innovation and Entrepreneurship at Peter Faber Business School. His teaching interest includes new venture/entrepreneurial firm development, business to business marketing, sales management, international marketing, marketing management and market research.

Dr Ahmadi’s research focuses on entrepreneurial marketing, product and brand innovation and customer-firm relationships. Over the last six years, he has been involved in identifying the trends and conducting research in the areas of product and brand innovation management and new technology venture growth.

Dr Ahmadi was also an entrepreneur, sales engineer and marketing manager in the telecommunications and electronics industries for ten years before joining academia. His research has been published in well-reputed and high-ranking marketing and entrepreneurship journals. He is currently collaborating with and managing several industry-relevant research projects.